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: , Рябухин, В.И.
 500
 900
900
| Shanley, Mark |
| Economics of strategy |
2000 .; -: John Wiley & Sons
|
| Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm′s strategic position. |
 580
| Parker, Roger |
| Relationship Marketing on the Internet |
2000 .; -: Holbrook
|
| Repeat customers are your most profitable customers. But how do you create and implement a customer-focused strategy for the Web? Streetwise Relationship Marketing on the Internet is filled with creative, low-cost ideas to turn browsers into loyal cust... |
 1500
| Charan, Ram; Drotter, Stephen; Noel, James |
| The leadership pipeline. How to build the leadership-powered company |
2011 .; -: NY: Jossey-Bass
|
| The best plan for developing the leaders you need.
In the new knowledge economy, leadership at every level is a requisite for company survival. Yet the leadership pipeline in most companies has run dry. In this book, three consultants who have shape... |
890
| Thiel, Peter |
| Zero to one. Notes on startups, or how to build the future |
2014 .; -: Crown business
|
| The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them.
It's easier to copy a model than to make something new: doing what w... |
1300
| Lashinsky, Adam |
| Inside Apple |
2012 .; -: London: John Murray
|
| Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs to transform Apple into the world'w largest company by 2011, inspiring a cult-like following for its unusually small collection of products.
Adam Lashin... |
990
5750
500
300
250
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