Аннотация к книге "Harry Potter: The Story of a Global Business Phenomenon":
Внимание! Книга на английском языке! The Harry Potter books are the biggest
sellers of all time, making J.K. Rowling the highest earning author in literary
history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a
publishing legend, and an iconic brand. Why did Harry Potter become so
successful? What is the appeal? What are the distinct features of Harry Potter that
make up the brand? Why did customers queue at midnight to buy the books? In
this fascinating new book, Susan Gunelius analyzes every aspect of the brand
phenomenon that is Harry Potter. Delving into price wars, secret locations for
stock, box office revenues, merchandising, the social web, word-of-mouth and
perpetual marketing, brand values, and the forthcoming Harry Potter theme park,
this is not just the story of the most incredible brand success there has ever been
but also an investigation of whether or not the unprecedented success of Harry
Potter can be duplicated.
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