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 »•» , ,

: , Рябухин, В.И.

       
    123 

                
                
 
:  1000 
Lindstrom, Martin
BRAND Sense. How to build powerful brands through touch, taste, smell, sight & sound
2005 .; -: London: Kogan Page Limited
 
Hailed as the "World's Brand Futurist" by BBC, Martin Lindstrom is one of the world's top enterpreneural visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500...

Parker, Roger: Relationship Marketing on the Internet 
:  580 
Parker, Roger
Relationship Marketing on the Internet
2000 .; -: Holbrook
 
Repeat customers are your most profitable customers. But how do you create and implement a customer-focused strategy for the Web? Streetwise Relationship Marketing on the Internet is filled with creative, low-cost ideas to turn browsers into loyal cust...

Thiel, Peter: Zero to one. Notes on startups, or how to build the future 
:  890 
Thiel, Peter
Zero to one. Notes on startups, or how to build the future
2014 .; -: Crown business
 
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what w...

, ..: Marketing Planning and Strategy (   ) 
:  990 
, ..
Marketing Planning and Strategy ( )
1990 .; -: South-Western Publishing
 
, . ...

 
:  300 
, .
Yugo: The Rise and Fall of the Worst Car in History (: )
2010 .; -: -: Hill and Wang
 
. 1985 Yugo ; . 2000 NPR Car Talk " ...

, .: No Logo (  ) 
:  1800 
, .
No Logo ( )
2001 .; -: London: Flamingo
 
"No Logo" - , , , , , ...

, .: In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (  :  20     ) 
:  650 
, .
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters ( : 20 ...
2003 .; -: -: Apress
 
. " " . -, 20 , ...

, .; , .: Making the Technical Sale ( :       -) 
:   500 
, .; , .
Making the Technical Sale ( : -)
2001 .; -: : Muska and Lipman Publishing
 
. " " , , . ...

, .: Little Red Book of Selling: 12.5 Principles of Sales Greatness (   : 12.5    ) 
:   920 
, .
Little Red Book of Selling: 12.5 Principles of Sales Greatness ( : 12.5 ...
2009 .; -: : Bard Press
 
. . " " , . , , - . " ...

, .: Presentation Zen: Simple Ideas on Presentation Design and Delivery (   .    ,    ) 
:  2250 
, .
Presentation Zen: Simple Ideas on Presentation Design and Delivery ( . ,...
2008 .; -: New Riders
 
, . , . , , ...

Lindstrom, Martin: Brandwashed. Trics companies use to manipulate our minds and persuade us to buy 
:   1800 
Lindstrom, Martin
Brandwashed. Trics companies use to manipulate our minds and persuade us to buy
2011 .; -: Kogan Page
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time th...

Marasco, Gianni: Il franchising () 
:  950 
Marasco, Gianni
Il franchising ()
1988 .; -: IPSOA
 
. .

    123 

 
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